New & Buzz-Worthy

Introducing the Colorful Rainbow Ring Toy, designed to captivate and engage your baby's senses! Its vibrant multi-color design provides visual stim...

Wille Raccoon is a delightful hanging toy that's packed with stimulating sounds and textures to enhance sensory play, helping your baby develop...

Introduce your baby to a world of sensory delight with the Koala Water Play Mat! This mat features floating leaf, heart, and sun shapes that are ea...

Meet your child's new snuggly friend—the adorable koala rattle! This plush toy is perfect for little hands to grasp and shake, making playtime even...

Brighten your baby's day with this delightful grasping toy! Its cheerful colors and  rattling balls captivate little ones, providing hours of senso...

Big and bold, bursting with fluffy charm, meet Bibbly Bobbly Sheep! With its chubby vanilla fleece haunches, sweet buttercream face, and delicat...

Garden Tails is a delightful cloth book that's as shimmery and swishy as it is spotty and silky! With a velcro loop for easy buggy browsing, thi...

Embrace a timeless tradition of spreading love and happiness with the beloved Bashful Bunny. With its creamy fur, droopy ears, and soft pink suedet...

Start your day off on the right foot with Amuseable Oats! This charming cotton bowl is grinning from ear to ear, featuring a playful blue and cream...

Dive into the Sea Tails book for tails of every stripe, shape, and squiggle! Hang this fun-fabric book from the stroller for a silly, splashy, sen...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Yummy Bunny Tulip Pink has terrifically tumbly two-tone fur. A bold little blossom in warm pink and white, with a little bobtail and a cuddly tum, ...

Muslin blankets are the perfect sidekick for every parent! Made from 100% cotton and designed to be extra lightweight and airy without sacrificing...

Cuddly coziness AND a fierce dragon vibe? You can have it all with this adorable cape! Soft crushed velvet in various shades of green will give you...

Play peekaboo with baby in a book that’s indestructible! Who’s hiding behind the curtains? It’s Mommy!Who’s playing behind the toys? It’s Puppy!Wh...

Here's Little Frog, lining up for the first gentle hop of the day! This mossy moppet is just so tufty and scrumbly-soft, with such a small, secret...

This rambling feline's a sassy little scamp! Tail wagging in a question mark, Ginger Kitten Caboodle sports two sweet cocoa discs beneath their sh...

Explore the wild heart of the jungle with the Jungly Tails Activity Book! This textured, soft book is a fun sensory romp with jungle animals that w...

Amuseable Peach is gorgeously squishy, with yummy, cozy, glowy fur. This loveable fruit has a funky toffee stalk and a green suedey leaf. An upbea...

Snuggle up at bedtime with a book that’s indestructible! Baby takes a bath. Splash!Baby puts on pajamas. Cozy!Baby gets kisses. Night-night! Ind...

Little Bear is one tireless sweetheart. Covered in swirly, toasty-brown tufts, with itsy-bitsy bobble paws and a melty-chocolate snout, this demur...

Engage your child with the Color Snake Clutching Toy from HABA! This vibrant toy is perfect for developing motor skills and creativity. Crafted fro...

Itsy Bitsy Spider by Maddie Frost Chew Proof · Rip Proof · Nontoxic · 100% Washable (Book for Babies, Newborn Books, Safe to Chew) Sing a nu...

Tour around town in a book that’s indestructible! Here comes our mail. Thank you, mail carrier!See how clean our street is. Thank you, garbage co...