First Year

Paige's Pooch Friend fits snuggly into their dog basket. Paige loves adventurous day trips to who knows where! The cute, but sturdy design means yo...

Featherful Swan is a proud parent, guarding twin cygnets with their fluffy cream wings! This elegant bird boasts luscious vanilla fur, paired with ...

Fou Fou Peacock won't croon a serenade, but this blue bird is an absolute rockin' sensation! Edgy and fluffy in a velvety teal coat, with lush, lus...

Celebrate 25 years of Jellycat goodness with Jellycat Jack! This charming tuxedo cat features tufty fur, stitched paws, and a welcoming smile. Its ...

This adorable touch and feel book is perfect for babies or toddlers The colorful pages feature various textures for your little one to feel thro...

Introducing the Elephant Water Fountain Bath Toy - your child's ticket to a splashtastic circus in the tub! This elephant sprays surprising water e...

This Fashion Week, Amuseable Boiled Egg Chic can't wait to see the latest trends! Donning ultra-plush cream and yellow fur, stylish black shoes wi...

Meet Albert Jack Russell, the happy pup wrapped in soft cream fur adorned with delightful black and brown patches. With perky ears and a waggly tai...

MiniSpinny is the perfect sensory toy for babies on the go! Designed with vivid hues, interesting textures, and smooth surfaces, the three rotating...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With s...

Baby Wizi is the perfect dexterity toy for curious toddlers! Your little one explores and develops fine motor skills as they tilt and turn the ball...

Meet your new study companion, Amuseable Boiled Egg Geek! This cuddly cream and yellow cutie rocks embroidered glasses and cool red suedette traine...

Spiral Tower Evo Play Eco toy features a tower made of vibrant, colorful elements with a large base for stability. As the balls run down the spiral...

Snuggle up with Bartholomew Bear Soother! Babies love soft, cozy soothers from Jellycat. An impossibly soft, easy to grasp little blanket is perman...

Little (and big) fingers can't resist these beautiful popper buttons!Built safely into the sturdy ABS plastic frame are five vibrant silicone bubbl...

InnyBin allows kids to experience a unique exploration of shapes! With six chunky shape blocks featuring fascinating textures to entice their fing...

Definitely one for cheeky readers! 'If I Were a Monkey' is funny, feely and perfect for swinging scamps! A sturdy board book bursting with color, ...

This Breakfast Play Set offers your toddler playtime that combines fun with learning! Immerse your little ones in the world of role-play games as t...

Smudge the Tiniest Elephant shares the story of the smallest member of the herd who struggles to keep up. Can her family lend a helping trunk? This...

Bring the fun of the farm to your child's playtime! This magnetic hide-and-seek game for babies and toddlers fosters cognitive development, fine mo...

Roll & Play was the first toddler game ever designed. Roll the big plush cube, select a card with the matching color and act out the activity ...

Tractor comes with a farmer and five animals that all make realistic sounds when placed in their proper seat! Press the funnel to hear the engine a...

The Wobble Wonder Stacker toy helps your toddler develop fine motor skills and visual tracking. Your child will enjoy twisting off the eggshe...